Getting the very best out of Trade Shows
For Manufacturers
Many companies in the broadcast manufacturing sector spend half of their entire promotional budget on NAB and IBC alone. And yet surprisingly many fail to capitalise fully on the vast sums they spend by not carrying out adequate preparation or assured execution. Every exhibitor needs a detailed plan, and a defined set of objectives covering every aspect of their presence at a trade show: sales appointments, leads capture, business development, market research, dealer and channel development, brand building, corporate image, and press relations to name just a few. Everything has to be done in five days and without really thorough preparation manufacturers simply will not recoup their investment. The Bakewell House Consultancy has been going to IBC since the days of Brighton, and NAB since 1985, and has been an official IABM show assessor. We can really help an exhibitor prioritise what is important, understand the leads capture systems, train and motivate stand staff, in a word we can make your success a given. If for whatever reason your company is NOT going to IBC or NAB, then we can be your eyes and ears. We can assess the latest technology developments, scout out what your competitors are doing, and report back on precisely those things which most interest you. If you'd like to talk about what we can do...please call us or mail us.
For Broadcasters and media companies
if you're going to IBC, NAB or other trade shows to buy, preparation is just as important. There are more than 1000 exhibitors... how do you navigate your way to the ones who have the products you really need? And will you have the time to really benchmark rival manufacturers with similar products between whom you just can't decide? Will you catch all of the latest gossip on technology developments? As for the last 10 years, Bakewell House is involved in producing the IBC conference. We can help you identify and understand the most important pieces of thought leadership at this and other essential forums.
So whether you're buying or selling, whether you are going to or staying away, we can make sure that trade shows like IBC and NAB are a success for you one way or the other.
Call on +44 7753 748888 or mail us.
Many companies in the broadcast manufacturing sector spend half of their entire promotional budget on NAB and IBC alone. And yet surprisingly many fail to capitalise fully on the vast sums they spend by not carrying out adequate preparation or assured execution. Every exhibitor needs a detailed plan, and a defined set of objectives covering every aspect of their presence at a trade show: sales appointments, leads capture, business development, market research, dealer and channel development, brand building, corporate image, and press relations to name just a few. Everything has to be done in five days and without really thorough preparation manufacturers simply will not recoup their investment. The Bakewell House Consultancy has been going to IBC since the days of Brighton, and NAB since 1985, and has been an official IABM show assessor. We can really help an exhibitor prioritise what is important, understand the leads capture systems, train and motivate stand staff, in a word we can make your success a given. If for whatever reason your company is NOT going to IBC or NAB, then we can be your eyes and ears. We can assess the latest technology developments, scout out what your competitors are doing, and report back on precisely those things which most interest you. If you'd like to talk about what we can do...please call us or mail us.
For Broadcasters and media companies
if you're going to IBC, NAB or other trade shows to buy, preparation is just as important. There are more than 1000 exhibitors... how do you navigate your way to the ones who have the products you really need? And will you have the time to really benchmark rival manufacturers with similar products between whom you just can't decide? Will you catch all of the latest gossip on technology developments? As for the last 10 years, Bakewell House is involved in producing the IBC conference. We can help you identify and understand the most important pieces of thought leadership at this and other essential forums.
So whether you're buying or selling, whether you are going to or staying away, we can make sure that trade shows like IBC and NAB are a success for you one way or the other.
Call on +44 7753 748888 or mail us.
