Market Entry Strategy
Sound market research, carried out by people who know the industry and the people in it, is a real fundamental when it comes to achieving business success. Bakewell House has the contacts, the background knowledge and the market intelligence to really inform company or product strategy. We can tailor a research programme to your precise requirements, to make sure that the decisions you make are based on genuine inormation and hard data. As with all we do, our research is targeted, focused and measurable. Also through its partnership with Kane Consulting of Paris and its founder Charles Bebert, Bakewell House is involved in ground-breaking market research into the broadcast industry and how it is changing. Our expertise and our published reports cover such areas as Server-based News Operations; Media Asset Management; System Support in a mixed broadcast/IT environment; and a variety of market sizing reports covering EMEA, Asia/Pacific and the Americas.
Sales Strategy and Methodology
What are the most appropriate channels to market? How should a sales force be goaled, motivated and incentivised? How can the right resellers for a given market be identified and recruited? What are the most efficient means for acquiring new leads and coverting them into prospects and ultimately paying customers? After many years of selling into the broadcast and electronic media space (which included the winning of a Queen's Award for Export Achievement at BASYS), Bakewell House can offer solid advice based on real-world experience.
Product Development Strategy
Nowadays it is essential for any manufacturer aiming to take a product to market to be sure that the R&D effort is based on accurate research and a sound commercial strategy. Bakewell House has long been involved in the specification and development of new products for the broadcast industry (Adrian Scott is listed as Inventor on a US Patent for a Digital News Production System) and can advise on all aspects of Product Management from initial concept through to lifecycle planning.