Market Entry Strategy

For startups, new entries into the broadcast field, and established companies wishing to exploit new geographical territories, the broadcast technology business can seem daunting. Bakewell House has great experience in advising companies seeking to gain traction in the broadcast and electronic media field, and can help them identify early adopters, introduce them to potential partners, and assist them in finding the right resellers and distributors if indirect sales is an appropriate channel to market. Bakewell House is associated with several of the leading headhunters in the industry and can be instrumental in the recruitment of exactly the right senior staff in sales, marketing and engineering. Bakewell House has developed a tried and tested plan for helping companies new to the industry get into revenue in the shortest possible timeframe.

Market Research

Sound market research, carried out by people who know the industry and the people in it, is a real fundamental when it comes to achcieving business success. Through its partnership with Kane Consulting of Paris and its founder Charles Bebert, Bakewell House is involved in ground-breaking market research into the broadcast industry and how it is changing. Our expertise and our published reports cover such areas as Server-based News Operations; Media Asset Management; System Support in a mixed broadcast/IT environment; and a variety of market sizing reports covering EMEA, Asia/Pacific and the Americas. Bakewell House can also carry out bespoke market research using our comprehensive database of contacts and the latest web-based polling techniques.

Marketing Communications

It is hard to overestimate the importance of good Marketing Communications in achieving success in any business, and that is particularly true when it comes to broadcast technology. Using a database of many tens of thousands of contacts throughout the industry, and with intimate knowledge of the press and PR landscape, Bakewell House can advise on and if necessary deliver a winning communications strategy covering everything from the major trade shows like NAB and IBC, to advertising, to websites co-ordinated with direct mail and e-mail, to the placement of articles in the trade press. Trade Show strategy is a special area of interest. Adrian Scott has been an official exhibition assessor for the IABM, and is a long-term member of the IBC Exhibitions Committee and the IABM's Exhibition Task Force.

Sales Strategy and Methodology

What are the most appropriate channels to market? How should a sales force be goaled, motivated and incentivised? How can the right resellers for a given market be identified and recruited? What are the most efficient means for acquiring new leads and coverting them into prospects and ultimately paying customers? After many years  of selling into the broadcast and electronic media space (which included the winning of a Queen's Award for Export Achievement at BASYS), Bakewell House can offer solid advice based on real-world experience.   

Product Development Strategy

Nowadays it is essential for any manufacturer aiming to take a product to market to be sure that the R&D effort is based on accurate research and a sound commercial strategy. Bakewell House has long been involved in the specification and development of new products for the broadcast industry  (Adrian Scott is listed as Inventor on a US Patent for a Digital News Production System) and can advise on all aspects of Product Management from initial concept through to lifecycle planning. 

If you would like to discuss these or any other projects please contact us on +44 7753 748888 or at adrian.scott@bakewellhouse.com