Market Research, Comparative Studies and Benchmarking
Bakewell House's extensive database of people and methods in the industry is the basis for our market research capabilities. What are other broadcasters doing? Who has chosen what and why? And is it working? Bakewell House, in partnership with Kane Consulting, can deliver answers...
Project strategy and management
As the broadcast technology world becomes more and more "joined up" the challenges presented by technology projects and systems implementation become ever greater. Broadcasters need to understand the importance of being able to specify with precision what they want to do, in order that a team of manufacturers (who will usually be competitors as well as partners) can understand how to work together to achieve the optimum outcome. This requires detailed strategic planning, starting with a requirements specification which takes into account the possibilities offered by new technology, the evolving business drivers in the broadcast industry, and the realities of team-building both internally and externally. Bakewell House can help broadcasters scope their projects, interact with the supplier community, and build internal consensus to ensure that a project's success criteria are based on what the broadcasters wants to do, and not just on what the manufacturers have to sell. Bakewell House has close relationships with some of the industry's leading consultancies and systems integrators (such as Marquis Broadcasting) and can match special requirements to the most appropriate people to fulfill them.
Specification Drafting and RFP Management
Having both written and responded to countless specifications and RFPs over the years, Bakewell House is in a very good position to advise broadcasters on how to express their requirements in such a way that the manufacturers will know precisely what is wanted, and there are no omissions or misunderstandings. "You never said you wanted that..." is an all-too-frequently heard complaint. And of course once drafted and responded to, RFPs need to be managed through selection and negotiation to completion. We can help there too, with recourse to a team of seasoned industry professionals who have all "been there and done that" many times.
Once the specification is written and issued, the real work begins. How do the responses compare? How does a broadcaster choose the best solution? How does one arbitrate and manage the inevitable multi-vendor project team so that everyone co-operates and the right outcome is assured? Bakewell House's extensive knowledge of the manufacturing sector...companies, capabilities and personalities...can be of great assistance in this process.