Getting the very best out of IBC
For Manufacturers
Many companies in the broadcast manufacturing sector spend half of their entire promotional budget on NAB and IBC alone. And yet surprisingly many fail to capitalise fully on the vast sums they spend by not carrying out adequate preparation or assured execution. Every exhibitor needs a detailed plan, and a defined set of objectives covering every aspect of their presence at IBC: sales ppintments, leads capture (there's a new system), business development, market research, dealer and channel development, brand building, corporate image, and press relations to name just a few. Everything has to be done in five days and without preparation manufacturers simply will not recoup their investment. The Bakewell House Consultancy has been going to IBC since the days of Brighton. We can really help an exhibitor prioritise what is important, understand the new leads capture system, train and motivate stand staff, in a word we can make your success at IBC a given. If for whatever reason your company is NOT going to IBC, then we can be your eyes and ears. We can assess the latest technology developments, scout out what your competitors are doing, and report back on precisely those things which most interest you. If you'd like to talk about what we can do...and before you ask it won't cost you very much... please call us or mail us.
For Customers
if you're going to IBC to buy, preparation is just as important. There are more than 1000 exhibitors... how do you navigate your way to the ones who have the products you really need? And will you have the time to really benchmark rival manufacturers with similar products between whom you just can't decide? Will you catch all of the latest gossip on technology developments? As for the last 10 years, Bakewell House is involved in producing the IBC conference. We can help you identify and understand the most important pieces of thought leadership at this absolutely essential forum.
So whether you're buying or selling, whether you are going to Amsterdam or staying away, we can make sure that IBC is a success for you one way or the other.
Call on +44 7753 748888 or mail us.
Many companies in the broadcast manufacturing sector spend half of their entire promotional budget on NAB and IBC alone. And yet surprisingly many fail to capitalise fully on the vast sums they spend by not carrying out adequate preparation or assured execution. Every exhibitor needs a detailed plan, and a defined set of objectives covering every aspect of their presence at IBC: sales ppintments, leads capture (there's a new system), business development, market research, dealer and channel development, brand building, corporate image, and press relations to name just a few. Everything has to be done in five days and without preparation manufacturers simply will not recoup their investment. The Bakewell House Consultancy has been going to IBC since the days of Brighton. We can really help an exhibitor prioritise what is important, understand the new leads capture system, train and motivate stand staff, in a word we can make your success at IBC a given. If for whatever reason your company is NOT going to IBC, then we can be your eyes and ears. We can assess the latest technology developments, scout out what your competitors are doing, and report back on precisely those things which most interest you. If you'd like to talk about what we can do...and before you ask it won't cost you very much... please call us or mail us.
For Customers
if you're going to IBC to buy, preparation is just as important. There are more than 1000 exhibitors... how do you navigate your way to the ones who have the products you really need? And will you have the time to really benchmark rival manufacturers with similar products between whom you just can't decide? Will you catch all of the latest gossip on technology developments? As for the last 10 years, Bakewell House is involved in producing the IBC conference. We can help you identify and understand the most important pieces of thought leadership at this absolutely essential forum.
So whether you're buying or selling, whether you are going to Amsterdam or staying away, we can make sure that IBC is a success for you one way or the other.
Call on +44 7753 748888 or mail us.